SEOSEO best practices have largely been dominated by content being king—and rightly so—but an area that a lot of people forget about is the importance of premium, authoritative links. Now, the way in which some people go about acquiring these links can be questionable and a completely separate discussion, back the fact remains that authoritative links are still an important signal to Google. Think about what’s going to hold more weight with Google: a link from Forbes or from a blog that I created yesterday (hint: it’s Forbes). If you can naturally acquire these types of links, Google is going to increase your website’s authority, and you’re also going to see an increase in referral traffic to your site.
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DIGITAL MARKETING There will still be marketing strategies that you used in 2015—or even earlier—that will continue to produce results here in 2016.Email marketing is now smarter, and with the help of automation software like HubSpot, Marketo, and SharpSpring, email marketing is a lot more effective. Gone are the days of sending emails to people who you’re not sure of where they came from or what they’re interested in. If you’re using email marketing and automation the correct way, you have segmented lists based on your website visitor’s interests. You’re using forms that are built within your automation platform and embedding them on your website or landing page so that the data flows seamlessly into your email lists. You’re then sending smarter emails based on the data, which leads to higher open rates, which leads to higher conversion rates and ROI. Marketing automation will only continue to get smarter here in 2016, so don’t let your email marketing strategies falter.
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